Armani Media Display
Giorgio Armani´s flagship store on New York´s 5th Avenue
has been wrapped in a custom LED display, designed by Speirs and Major
Associates. The four-floor glass box store is located on the corner
of 5th Avenue and 56th Street in the heart of the shopping district,
prime space for a flagship architectural fashion store. Speirs + Major
have a long association with Giorgio Armani with stores in Tokyo,
Milan, Beijing and Hong Kong. The store for Armani in New York was
timed to open with New York fashion week.
The KiboWorks team formally with Lighting Science have a long history
with projects involving the fast development of custom fixtures for
media dispalys. The Fixtures for the media wrapping were developed
based on the X16 dot techology with custom optics facing outwards
at a vertical pitch of 50mm. Internally 0.125 watt RGB X16 dots facing
inward on a 100mm vertical pitch, both external and internal pixels
are housed in a seamless nickel and chrome plated 9m high aluminium
extrusion containing the LED system and cables.
The main Power and Data system backbone is enclosed with a drop ceiling
trough, this system was designed to minimse the number of cables required
and reduce ongoing maintenance. The data system utilises KiboWorks
serial streaming protocol which eliminates DMX and the associated
costs with the benefit of up to 100 frames per second display frame
rate and 48 bit color.
