Fuse Studio
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CategoryBespoke Display Design
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Completion2007
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DesignFITCH | New York
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Project CoordinationMultimedia LED
The FUSE music-television network, based in New York City, plays
rock, alternative, punk, hardcore, emo and indie music. It claims
a techsavvy audience ready to interact with the network via the Internet,
cellphones and other wireless devices. Fuse recognized its product´s
popularity, but needed an equally effective "public" profile
to contend as a new, New York City icon.
Fuse used extensive and unique LED signage to increase visibility
at its television-production studio, at 11 Penn Plaza in Manhattan.
Including LED Screens built into the signage above the entrance that
can be seen from 6 blocks away. The 'piece de resistance' of the FUSE
sign system is the LED window blinds which are mechanically controlled
and periodically allow FUSE fans to see the inside action of the FUSE´s
television studio. The LED curtains as they are known are a first-time
ever use of LEDs as a fold-up video screen.Each LED Curtain is eight
feet long and consists of a series of translucent polycarbonate tubes
filled with RGB LEDs capable of running synchronized full motion video.
The LED Curtain's operation is mechanically controlled and designed
as a dual presentation system. Closed, the LED Curtains portray whatever
streaming video content is displayed upon them. Folded up, the Curtains
reveal the "magic behind the curtains" of music band broadcasts for
FUSE fans everywhere.
The curtain system comprises a mechanical framework that holds the
LED tubes in place as it folds in and out of the window bay and LED
video tubes, which KiboWorks formally known as LED Effects Inc. (Rancho
Cordova, CA) custom designed and inserted into the curtain frame.
Each curtain segment comprises 32, 8-ft.-long, 20%-diffusion polycarbonate
tubes. Each tube contains 6 ft. of 3-in., addressable LED strips,
which are mounted inside the polycarbonate. The four window bays hold
at least 128 LED video tubes. Each LED video strip comprises one,
3mm-pitch, RGB LED pixel. Power and data lines, tucked into a collapsible
raceway that folds as the curtain opens, control each video tube.
The curtain frames controller and power supply are linked together
by Ethernet and a dedicated computer, which processes and distributes
the video signal to each curtain. In addition to the LED video tubes,
KiboWorks provided its Designer Suite and Scheduler software to manage
the Fuse video files and LED curtains.
Bespoke Display Design
LED Video Fold-up Curtains: A World´s First
Fuse Studio
-
CategoryBespoke Display Design
-
Completion2007
-
DesignFITCH | New York
-
Project CoordinationMultimedia LED
The FUSE music-television network, based in New York City, plays
rock, alternative, punk, hardcore, emo and indie music. It claims
a techsavvy audience ready to interact with the network via the
Internet, cellphones and other wireless devices. Fuse recognized
its product´s popularity, but needed an equally effective
"public" profile to contend as a new, New York City icon.
Fuse used extensive and unique LED signage to increase visibility
at its television-production studio, at 11 Penn Plaza in Manhattan.
Including LED Screens built into the signage above the entrance
that can be seen from 6 blocks away. The 'piece de resistance' of
the FUSE sign system is the LED window blinds which are mechanically
controlled and periodically allow FUSE fans to see the inside action
of the FUSE´s television studio. The LED curtains as they
are known are a first-time ever use of LEDs as a fold-up video screen.Each
LED Curtain is eight feet long and consists of a series of translucent
polycarbonate tubes filled with RGB LEDs capable of running synchronized
full motion video. The LED Curtain's operation is mechanically controlled
and designed as a dual presentation system. Closed, the LED Curtains
portray whatever streaming video content is displayed upon them.
Folded up, the Curtains reveal the "magic behind the curtains" of
music band broadcasts for FUSE fans everywhere.
The curtain system comprises a mechanical framework that holds the
LED tubes in place as it folds in and out of the window bay and
LED video tubes, which KiboWorks formally known as LED Effects Inc.
(Rancho Cordova, CA) custom designed and inserted into the curtain
frame. Each curtain segment comprises 32, 8-ft.-long, 20%-diffusion
polycarbonate tubes. Each tube contains 6 ft. of 3-in., addressable
LED strips, which are mounted inside the polycarbonate. The four
window bays hold at least 128 LED video tubes. Each LED video strip
comprises one, 3mm-pitch, RGB LED pixel. Power and data lines, tucked
into a collapsible raceway that folds as the curtain opens, control
each video tube. The curtain frames controller and power supply
are linked together by Ethernet and a dedicated computer, which
processes and distributes the video signal to each curtain. In addition
to the LED video tubes, KiboWorks provided its Designer Suite and
Scheduler software to manage the Fuse video files and LED curtains.
